What is a Keyword or keyword?
A Keyword or keyword is a concept that has been implanted in SEO techniques for a long time. It consists of choosing a keyword to summarize the most important aspects of the content of the web and to serve as a guide for search engines to index and position your website in the appropriate environment, depending on the theme of the web.
To optimize a website or generate an ad campaign, we will need to configure the Keywords for our project. These keywords are the ones that will explain the content of the web or what you want to promote and must be chosen and configured for each specific case depending on the theme and content. For example, if we have a website for the sale of printer inks, the most accurate Keywords would be “printer accessories”, “printer cartridges”, “printer inks”, therefore the web will be positioned in search engines in relation to those keywords, And in the case of ad campaigns, these will be shown when a user indicates any of those Keywords.
It is very important to make a good selection of keywords to be able to obtain good results in SEO (Search Engine Optimization) web positioning, in this way our presence on the internet would focus on the theme of the web itself. However, some SEO experts report that the importance of Keywords is less and less, not being so relevant for positioning. But that is not why we have to forget about it, since the Google algorithm is constantly changing and the use of Keywords on the web will always have a gap between your preferences.
And focusing on the subject, there are two types of Keywords: Short Tail Keywords and Long Tail Keywords. As their names indicate, they are short-tail keywords and long-tail keywords respectively.
For quite some time, the technique of selecting short-tail keywords (Short Tail Keywords) has been used, which consists of selecting keywords of no more than 2 words each, for example:
- Economical clothing
- Toy store
The disadvantage of these Keywords is that being so short they do not specify or focus on something more specific and therefore the existing competition in these keywords does not allow satisfactory SEO results, due to the existence of many websites that they have the same keywords.
Due to the competition in the use of Short Tail Keywords, lately there has been a trend towards the use of so-called Long Tail Keywords, which are keywords that are made up of phrases of more than 3 keywords, which is why the that we want to describe and therefore there is less competition improving web positioning in search engines, for example:
- Inexpensive children’s clothing
- Toy store in Madrid
- Accessories shop for competition karts
Another advantage of using these is the fact that we focus visits to our website on a very specific group of visitors who are looking for something specific.
The use of Long Tail Keywords in paid ad campaigns it is highly recommended Since they are keywords with less competition, less money will be paid per click and we will also ensure that only users really interested in the theme or subject access, increasing the conversion rate on our website.
In summary, the use of Keywords is one of the most important things to take into account to improve our flow of visitors to our website, optimize our ad campaigns and improve search engine positioning. Pay close attention to the use of these and you have to know how to choose very well which keywords to use, for this there are tools such as Google analytics . Without forgetting that the use of keywords Long tail keywords They are the ones that are being given the most importance today, and the Google algorithm is very aware of it to improve the positioning of the web compared to others.